The majority of web traffic is driven by Google and Facebook. Search engines are unique in that they provide targeted traffic—people actively looking for what you offer. Social media platforms allow you display ads specifically to our ideal customer based on age, location, gender and interests. Having the ability to capture and harness active search traffic and targeted social media traffic can make the difference between a company thriving successfully or failing miserably. 

The success or failure of a digital marketing campaign is directly measured by the amount of conversions it produces. These conversions can come by way of form submissions or direct phone calls. In order to ensure success, conversion points must be optimized through ongoing testing. Businesses that leverage multiple, optimized conversion points will always have an advantage over their competitors that only rely on one unoptimized website.

In today’s low attention span era, retargeting and email marketing is a proven way of converting web visitors into permanent customers. Several online sources reveal that-for most websites, only 2-3% of web traffic converts on the first visit. People, in general, prefer to conduct several online research across various platforms before finally buying any product. With email marketing and ad retargeting, businesses don’t have to give up on reaching these hot prospects.