DIGITAL MARKETING SUCCESS
The 3 Essential Pillars Every Digital Marketing Strategy Must Be Built On To Ensure Success.
Catapult Your Business Ahead Of The Competition and Dominate Your Market

According to Google, companies using digital marketing strategies have 2.8 times better revenue growth expectancy. Creating a comprehensive and effective digital marketing strategy is not a walk in the park. It’s a complex and never-ending balancing act of maximizing user experience, growing brand awareness, following new trends, standing out from the competition, generating revenue, and staying on budget.

Most companies get lost in the myriad of digital marketing options that are available today. We would like to help you understand what we have found to be the most important aspects of digital marketing and why your company should be doing the following.

pic-dm-pillars
The 3 Essential Pillars of Digital Marketing Success
number1
Targeted, Scalable Traffic

The majority of web traffic is driven by Google and Facebook. Search engines are unique in that they provide targeted traffic—people actively looking for what you offer. Social media platforms allow you display ads specifically to our ideal customer based on age, location, gender and interests. Having the ability to capture and harness active search traffic and targeted social media traffic can make the difference between a company thriving successfully or failing miserably. 

number2
Optimized Points of Conversion

The success for failure of a digital marketing campaign is directly measured by the amount of conversions it produces. These conversions can come by way of form submissions or direct phone calls. In order to ensure success, conversion points must be optimized through ongoing testing. Businesses that leverage multiple, optimized conversion points will always have an advantage over their competitors that only rely on one unoptimized website.

number3
Automated Follow-Up

In today’s low attention span era, retargeting and email marketing is a proven way of converting web visitors into permanent customers. Several online sources reveal that-for most websites, only 2-3% of web traffic converts on the first visit. People, in general, prefer to conduct several online research across various platforms before finally buying any product. With email marketing and ad retargeting, businesses don’t have to give up on reaching these hot prospects.

How Do You Know If You're Using The Right Strategy?
Let Arrow's digital marketing experts audit your current digital marketing strategy. We will perform a detailed analysis on everything from your search engine rankings and website to your social media profiles and directory listings. We will then provide you with a comprehensive report detailing areas for improvement with immediate and long-term action items.
icon-dig-mkt

Marketing Automation

icon-social

Social Media Marketing

icon-ppc

Search Engine Marketing

icon-seo

Search Engine Optimization

icon-web-dev

Website Development

icon-conversions

Website Optimization

icon-emailmkt

Email Marketing

icon-reputation

Reputation Management

Better Revenue Growth Expectancy

Compared to traditional marketing, digital marketing is a more cost-effective medium. Small businesses have very little capital and resources, but the Internet provides various resources to perform sales and marketing processes that were previously only accessible to large corporations.

Moreover, digital marketing provides big and small companies better Cost-Per-Lead compared to more traditional marketing channels. As you might have guessed already, digital marketing delivers conversion in terms of leads, subscribers and sales. Simply put, digital marketing is effective, affordable and possibly the best medium there is to make a name in any industry

pic-digmkt-02
icon-pageload
REQUEST YOUR FREE DIGITAL MARKETING PERFORMANCE AUDIT
Get a detailed analysis on everything from your search engine rankings and website to your social media profiles and directory listings. As well as a comprehensive report detailing areas for improvement with immediate and long-term action items.