According to Google, companies using digital marketing strategies have 2.8 times better revenue growth expectancy. Creating a comprehensive and effective digital marketing strategy is not a walk in the park. It’s a complex and never-ending balancing act of maximizing user experience, growing brand awareness, following new trends, standing out from the competition, generating revenue, and staying on budget.
Most companies get lost in the myriad of digital marketing options that are available today. We would like to help you understand what we have found to be the most important aspects of digital marketing and why your company should be doing the following.
The majority of web traffic is driven by Google and Facebook. Search engines are unique in that they provide targeted traffic—people actively looking for what you offer. Social media platforms allow you display ads specifically to our ideal customer based on age, location, gender and interests. Having the ability to capture and harness active search traffic and targeted social media traffic can make the difference between a company thriving successfully or failing miserably.
The success for failure of a digital marketing campaign is directly measured by the amount of conversions it produces. These conversions can come by way of form submissions or direct phone calls. In order to ensure success, conversion points must be optimized through ongoing testing. Businesses that leverage multiple, optimized conversion points will always have an advantage over their competitors that only rely on one unoptimized website.
In today’s low attention span era, retargeting and email marketing is a proven way of converting web visitors into permanent customers. Several online sources reveal that-for most websites, only 2-3% of web traffic converts on the first visit. People, in general, prefer to conduct several online research across various platforms before finally buying any product. With email marketing and ad retargeting, businesses don’t have to give up on reaching these hot prospects.
Social Media Marketing
Search Engine Marketing
Search Engine Optimization
Compared to traditional marketing, digital marketing is a more cost-effective medium. Small businesses have very little capital and resources, but the Internet provides various resources to perform sales and marketing processes that were previously only accessible to large corporations.
Moreover, digital marketing provides big and small companies better Cost-Per-Lead compared to more traditional marketing channels. As you might have guessed already, digital marketing delivers conversion in terms of leads, subscribers and sales. Simply put, digital marketing is effective, affordable and possibly the best medium there is to make a name in any industry.