SEM is all about intent, whether your target audience is looking to make a purchase or learn more about your business, showing them the right ad, at the right time will drive qualified traffic to your website and increase the opportunity for conversions.
Our Search Engine Marketing team works with you to identify your business goals, then conduct an extensive audit of your existing SEM strategy, analyze competitor and industry practices and make ongoing optimizations to your campaigns to ensure we capture your target audience, at every stage of their customer journey. From mobile to display, we create captivating ads that resonate with your core audience.
Sources: Forrester and Hubspot
Well executed SEO will eventually allow you to climb through the search engine results pages, but it can be frustrating waiting for your efforts to pay off. The good news is, search engine marketing (SEM) can help you on page one of the major search engines immediately.
Do you need both SEM and SEO? No. But will you end up getting a lot more leads and sales if you implement both? Absolutely yes.
At Arrow, we are “hands on” with every account. No automation. No “set-it and forget it.” Just constant monitoring and optimizations to make sure your account is healthy. And, because SEM is all about the data, we present all of our data findings in a creative, digestible way.
Generally, “search engine marketing” refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.
Search Engine Optimization, or SEO, is different because businesses don’t pay Google for traffic and clicks; rather, they earn a free spot in in the search results by having the most relevant content for a given keyword search.
Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.