At Arrow, we base our optimization decisions on a combination of data, creativity, and experience. Our first step is to understand your goals, whether it’s to increase sales, get more leads from your contact page, or increase email newsletter signups.
Then we analyze how visitors currently navigate your website through Google Analytics, heatmaps, and usability testing. From there, we create new pages to test against your original pages so that we can find the combination of design and content that lead to the highest conversion rate.
Sources: Akami
It’s all about the data. Our powerful tools will drill down to the psychology of your visitors’ purchasing behavior to capture more dollars.
- Landing Page Optimization
- Heatmap and Click Tracking
- Web Page Analysis
- Usability Testing
- A/B Testing
- Split URL Testing
- Multivariate Testing
Investigation
Analyze existing analytics & heat map data, identify drop-off points & areas for improvement, and even research competition.
Strategy
Usability testing with live customer interviews, action plan for usability improvements & experiments, plus wireframes of major UI/UX changes.
Design
Re-architect information hierarchy, wireframe UI/UX for all major page types, and create conversion-focused modern designs to match your brand.
Experimentation
Fully-managed optimization process, set up & run new experiments, as well as report on results & analyze findings.
Implementation
Fix tracking issues, UI bugs & slow pages, move winning variations to staging server, and develop custom solutions.
Machine Learning
Leverage machine learning technology to lead the visitors down the ultimate path to purchase.
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Arrow Internet Marketing
